Tuesday, May 14, 2019
Analyze the content of TEN advertisements Research Paper
Analyze the limit of TEN ads - Research Paper ExampleThe paper Analyze the content of TEN advertisements analyzes ten articles. According to the theory, advertisements make citizenry get addicted to unnecessary things and new habits. The support advertisement is that of hybridizing Mustang 2013. This advertisement lasts nearly 2 minutes and it appeared on television. In the advertisement, the new Ford Mustang 2013 runs down a beautiful street which is full of beautiful people. As the car moves, all people including children watch with admiration. In issues like that of Ford Mustang, one can apply the theory of Interractionism too. According to this theory, (as cited in Herman & Reynolds, 1994, p. 25) the advertisements create a virtual world of modern self. This helps create a new extremity to subvert the new products. In the deterrent example of Ford Mustang 2013, the advertisement shows that people watch the new product with admiration. Thus, the dish develops the feeling t hat getting that model is a necessary step to get admiration in society. coca plant Cola advertisement is the third one. It appeared on television and it lasts nearly two minutes. The advertisement starts when a preteen guy inserts a coin in the cola vending machine. The coin initiates a series of events in spite of appearance the machine in which unnatural creatures fill cola in the bottle in an unnatural turn up and finally the bottle is handed over to the guy. Evidently the advertisement is capitalizing on the mystery regarding the preparation of coca cola. Admittedly, various rumors regarding the mystery of colas preparation can be a weakness.... However, in the preceding(prenominal) stated ad of Coca Cola, one can see the art of capitalizing on the so called weakness. 4. cleaning ladys Horlicks is the third important advertisement. This advertisement is on print media. The advertisement shows a jar in the shape of a woman. The advertisement reads Your husband needs you, yo ur children need you, your family needs you, your neighbors need you, your pets need you, your plants need you. And the final statement goes And your health needs you. Thereafter the advertisement contains extensive information about the victual content of the supplement. Here, it seems that one should think about the influence of sociological images to understand the importance of this advertisement. In the case of people, always seeing is believing. That means through compelling images and statements, it is possible to develop the sociological imagination of people. A woman finds the advertisement of Horlicks something like a wake-up call. 5. The fifth advertisement is that of Nike. It appeared on print media. The advertisement shows a cheetah running at high speed. The cheetah has the trade mark of Nike on its belly. The heading of the advertisement reads What is the secret of this speed? At the left bottom of the advertisement, it reads Ask the master. And the right bottom of t he advertisement shows the reach of Nike and its trademark. The advertisement wants to compare Nike with the fastest animal on earth. In this case, the study by Lutz and Lutz (1977) seems useful. The study proves that synergistic picture sequences have the power to enhance subsequent item recognition. When
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